 |
| _A-
Brand Management
|
_B-
Communication Strategy
|
_C- The Consumer |
_Brand Equity |
_Publicity Proofs |
_Attitudes/Motivations |
35 studies carried out in 2005 |
Proofs before Dealing
Concept Proofs/Story Board
Copy Proofs:
Printing Final Art
Videos for TV
Tapes for Radio |
Measuring for Attitudes
Classification of Motivations |
| _Image |
_Monitoring / Habits |
_Monitoring/ Habits |
| Mapping of Positive and Negative Associations |
PROOFS IN OR LATER
Campaigns
Launching and Relaunching |
Frequency of Consumers
Purchase Point
Exposition to Media
Life Style
|
| _Product and Packaging |
_Promotions Evaluation |
_Profiles |
Sensorial Evaluation of Organoleptic Characteristics
Qualitative Evaluation
Test of Legibility and Impact
Test of Recognition
Puzzle Board |
Promos for the Consumer
Promos for the Retail and Bulk Channels |
Children, Adolescents, Youth, Adults, Elderly
Purchase Power
Singles with Partners, Starting Families, Supporting Families |
